December 15: When the government has long pushed to enter the cashless economy and fully integrate digital payments in urban and rural pockets, NetPaisa has become the largest digital financial service provider in rural India.
Thanks to the vision of NetPaisa’s Founder and CEO, Rinki K Singh, more than 70,000 merchant retailers have been enabled with Aadhar Payments along with retailer applications for delivering primary access to financial services to the people.
Established in 2018, NetPaisa has become the largest hyper-local banking startup focused on delivering primary access to financial services in urban and, more importantly, in the rural pockets in India.
With more than 70,000 merchants in the network, NetPaisa caters to more than 15,000 pin codes in the country, giving promising growth to digital financial services. NetPaisa’s largest presence is seen in states like Uttar Pradesh, Rajasthan, Bihar, Haryana, Delhi, Tamil Nadu, Jharkhand, Punjab, etc.
The unique initiative of enabling retailers with micro-ATM along with retailer application allows them to reuse cash at the shop to earn an excess commission.
NetPaisa has been working tirelessly to help spread government schemes such as Pradhan Mantri Awas Yojana (PMAY) and National Urban Housing Fund (NUHF) through their home loan and loan against property offerings.
Rinki K Singh, Founder, and CEO, NetPaisa, a seasoned technology professional with over 15 years of experience in building SAAS platforms, said, “NetPaisa has established a reputable position in the rural pockets in India. Our mission is to help people in rural and urban areas to get all banking facilities digitally anywhere in India. We are the one-stop shop for all users to get digital financial solutions”.
Net paisa not only provides digital financial services but also it has helped more than 70k of its merchants, mostly in rural India, to increase earnings.
Ms Singh strongly believes in PM’s idea of Digital India and “ Aatmanirbhar Bharat“. Ms Singh further believes that by adding several other financial services after having tie-up with many leading Banks and NBFCs, Net paisa is definitely going to increase their revenue and earnings in the near future.
Under the leadership of Its CEO, Rinki Singh and her team, which includes CTO Mr Niraj Kumar, net paisa aims to become a unicorn of the Indian startups.