Mumbai, Maharashtra [India]: The journey from being a marketing expert to becoming the ‘entertainment big shot’ hasn’t been easy for Vineet Kumar. He started from scratch and created growth opportunities – not only for himself but for many other budding artists including Star Boy LOC and Money Sondh.
Vineet has so far produced and directed several peppy Punjabi & Hindi songs under his music label Weez Muzic & Weez Records and is now planning to venture into filmmaking.
Talking about his passion and revealing his future plans, Vineet said, “Make your passion your profession and you will enjoy every moment of it – I believe in this mantra. And since my passion lies in the showbiz industry, I want to try my hand in anything and everything. I want to widen my perspective towards all genres and give the artists from various languages a goal for global domination.”
He added, “With that aim in mind, I am currently working on the idea of releasing a movie. The announcement for the same will be made shortly. I am sure that people will love it as much as they loved our songs.”
Expressing his concern about the Haryanvi and Bhojpuri entertainment industry, Vineet stated, “India has got talent in abundance. All you need to do is look for these ‘underdogs’ and give them a mentor for proper guidance. And that applies to the Haryanvi industry as well. We have very talented people there but the kind of content they create is very absurd and unpolished. There is a lot of potential in them and I want to use it to create something as good as any international project.”
Vineet, a regular employee doing a 9-5 job, overnight turned into this super-ambitious person who was confident enough to take risks in life. He credits his success to Indian rapper Honey Singh. “He is a legend, was a legend, and will always be a legend. I met him in 2012 at my lounge, which was in Delhi and that day was a turning point in my life. Not only he inspired me in many ways but also gave me opportunities that boosted my career,” he concluded.
Apart from the aforementioned music labels, Vineet also owns a company in Dubai under the name Weez Production LLC, which primarily deals in all kinds of shoots – advertisement shoots, professional wedding photoshoots, music video shoots, film shoots, and whatnot. The company has so far done big and small projects including international film and commercials.